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Voyage Baltimore Interview Highlights

Happy New Year! I recently had the opportunity to share a little bit (okay, a lot!) about my journey as an entrepreneur and wedding florist in Voyage Baltimore. I’ve included some excerpts from the article below. I hope you enjoy reading!

–Mallory

Barbara O Photography

My First Floral Job: I got my start in the floral design world in my mid-twenties. I was a graduate student at Hollins University, in a rural part of Virginia with few jobs available, and for money I found myself working in the floral department of a Kroger grocery store while completing my MFA in creative writing.

Taking the Leap: I was bench trained, meaning I did not go to floral design school but instead learned from other florists on the job. But social media exposed me to new innovations in floral design and I saw a momentum that’s occurring to push this field into a more eco-friendly profession. Ultimately I realized I had an opportunity to build a career off of a passion for flowers, and with some encouragement from my now-husband, Joe, I launched Violet Floral in 2017, and it became my full-time job in 2018.

Kelci Elane Photography (as featured in The Knot MD/DC/VA)

Our Vision: Weddings are our primary focus at Violet Floral, and in our designs, we pursue a synergy between the style and personality of our couples and the particular moment in time in which their wedding is taking place, via seasonal flowers. I think of it as ambitious designs, grounded in the season. Seasonal flowers seem to be that magic element that elevates a design to that organic, breathing, alive place. So, for me as a designer, the season drives everything, and I’m constantly thinking about how to connect my clients’ wedding flowers with the local growing season in Baltimore in a way that elevates their designs into something that’s really special, and singular to their day.

Sustainability: Violet Floral is committed to becoming a leader in our local floral industry in the best practices for sustainable floral design. Our studio has a moratorium on floral foam, which is carcinogenic, doesn’t biodegrade or compost, and is totally unregulated in the US despite being a toxic substance comparable to home insulation in its chemical makeup. We are one of very few florists in our area who have eliminated floral foam, yet I believe that the future of floral design is foam-free, so I really hope to see more and more florists removing foam from their studios. But sustainable floral design also means reusing and repurposing, donating or responsibly disposing of flowers and natural materials, and avoiding single-use plastics, chemicals, paints, dyes, and aerosols whenever possible. And of course, purchasing from local flower growers whenever possible is a cornerstone of our pursuit of sustainability.

Sarah James Photography (As featured in Baltimore Weddings)

Inclusivity: We’re also committed to serving Baltimore area weddings in an inclusive way. Inclusive customer service, marketing, and imagery is extremely important to truly serving our community–not every wedding has a “bride and groom,” for example, so those terms are not an appropriate “catch-all” to use as a wedding vendor. As a white person, I have to take responsibility, in my own business and also how I engage with the wider wedding industry, for putting in the work of subverting the way whiteness and heteronormativity permeate the imagery and marketing that’s featured in vendor and product advertising and wedding planning materials. So, I hope that anyone who is in love and getting married can come work with us and feel celebrated, represented, and respected.

The Covid-19 Pandemic: At the start of the pandemic I operated out of a home studio like many event florists in our area, so I was fortunate not to have much overhead to cover throughout the pandemic compared to other small businesses who had rent to pay. Still this time was financially very scary for me and my husband; ultimately, we had to give up our apartment and stay with family members for several months until we both had an income again. This moving around meant that I found myself operating my business out of spaces which were increasingly less conducive to floral design. So, in early 2021 I moved into my first studio space in SoHa Studios on Harford Road. That leap of faith ended up being crucial for giving my business room to grow and prepare for the new demands of the event industry. Every day on my way to my studio in Northeast Baltimore, I drive past that old apartment where I used to run my business before the pandemic. As much as I miss our newlywed life in the “before times” and the simplicity of running a smaller business, I can’t deny that the challenge and struggle of the pandemic ultimately pushed me and my business to grow in a way I wouldn’t have imagined before.

Barbara O Photography

Advice for Creative Entrepreneurs and Aspiring Florists: When I started out, I did not charge enough for my designs, and this got me started on the wrong foot financially and slowed down the growth of my business at first. Another florist firmly told me that I instead needed to “start the way I mean to go on,” and as I became more educated on the industry standards in floral design and the true costs of operating a floral business, I learned that I needed to start charging more if I intended to keep going. So, I would encourage any creative entrepreneur to research their markets and charge what is needed to sustain their art and their livelihood–the clients that you want to work with will respect this. Additionally, be willing to learn from others in your industry who are ahead of you–in our local floral industry, there is a growing number of florists who care about mentoring, collaborating, and lifting each other up, so there’s no need to be a loner or think of these other businesses only as your competition – this spirit of community and generosity elevates our industry and makes it stronger.

Link to full article: https://voyagebaltimore.com/interview/daily-inspiration-meet-mallory-wilson/

Sarandon Smith Photography (As featured in Style Me Pretty)

Announcing Our Valentine’s Day Pop-Up with Taken!

For the first time ever, Violet Floral Designs will have a Valentine’s Day Pop-Up (aka a place where you can shop our flowers and pick up pre-orders), and we couldn’t be more excited to be partnering with our friends at Taken in Towson, Maryland. Taken’s AMAZING shop filled with the most charming Maryland-made gifts you’ve ever seen is located in Dulaney Plaza (the shopping center across the street from Towson Town Center, where Record + Tape Traders used to be), and we are lucky to collaborate with such an awesome business for Valentine’s Day (our very favorite flower holiday). The Pop-Up will take place on February 12th and 13th, and supplies are limited so please pre-order, or plan to get to Taken as early as you can during the Pop-Up.

There are lots of ways to get in on the fun happening at Taken next weekend:

1) Preorder a vday arrangement by February 11th latest, for pickup at Taken on 2.12 or 2.13, and while you’re there, be sure to check out the absolutely lovely gifts, cards and treats in the shop, all made by local businesses. Click here to view our Valentine’s Day collection and place your preorder!

2) If you don’t preorder, I hope you’ll still come see us at Taken! We’ll be there from 12-6 on Friday, 2.12 with lots of flowers and fun, and then on Saturday, 2.13 we’ll be hosting a Galentine’s Day bouquet bar from 10am-sell out. 

3) Please, please note that we won’t have any deliveries or events on 2.14 (actual Valentine’s Day) at Taken or anywhere else so plan accordingly! We will be closed on Sunday, February 14th. All preorders must be picked up at Taken before 5pm on 2.13. 

Masks and physical distancing are of course required at our pop up, even at our flower bar on 2.13 (which might be outdoors weather permitting), and we thank you in advance for being considerate of others at Taken’s beautiful space!

If you have any questions about our Pop-Up at Taken in Dulaney Plaza, please feel free to contact Mallory at violetfloraldesigns@gmail.com, or call Taken at (410) 337-6856. We are literally counting down the days to this exciting event, and can’t wait to see you there!

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Details on our Bouquet Bar at Taken on Saturday, February 13th, 2021.

2019 in Cakes

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Reflecting on a wonderful year, I will have much to share about 2019’s weddings and other adventures; today I wanted to start by sharing some of my favorite cake designs. This year it hit me how much I love decorating cakes and it has actually become one of my favorite parts of designing wedding flowers. Rather than an afterthought (a rose here, a rose there, some eucalyptus here) cake flowers can be an easy opportunity to add beauty, color, and fun to one of the best parts of your wedding reception. I’m excited to share a little more about cakes I decorated this year, and what was involved in creating these designs.

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Lindsey Paradiso Photography; Classically Cakes

This big, beautiful tiered cake by Classically Cakes for my friends Elise and Travis was decorated with spray roses, ranunculus, lisianthus, thistle, and Italian ruscus foliage. I co-decorated this cake with Classically Cakes during wedding setup, so it was a group effort! I loved that this was a “half-” naked cake, beautifully accented with gold foil.

Burgundy and Blush Wedding Cake Flowers Baltimore
Sugarbakers Cakes; Violet Floral Designs

Nobody does classic, gorgeous icing work like Sugar Bakers Cakes, so I kept the flowers simple with Abbie’s cake to accent their lace designs rather than cover them up. For this September wedding I used local dahlias and lisianthus; the cake also features burgundy orchids, eucalyptus, and roses.

Baltimore Whimsical Wedding Cake Inspiration
Fluffy Thoughts Cakes; Violet Floral Designs

When Tehtena shared her vision for a whimsical, colorful floral design for her wedding cake, I almost flipped out from how excited I was to bring this unique concept to life. She ordered from Fluffy Thoughts Cakes (who, by the way, create their own absolutely stunning cake designs, sugar flowers, and more), and I decorated the cake with whimsical, seasonal summer flowers like zinnias, lisianthus, strawflower, and gomphrena, all grown by our friends at Two Boots Farm Another flower (not local) is the delicate waxflower, which was pressed into the middle illusion layer. It felt perfect for a secret garden-inspired outdoor reception at Strong Mansion.

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Lush Floral Cake Topper for Woodberry Kitchen Wedding: L.A. Birdie Photography; Baker: Amber Croom (IG: @and4dessert)

For Taylor and Robert’s intimate Woodberry Kitchen wedding in Clipper Mill, Baltimore, the couple put so much thought into every detail. Taylor is the fiber artist behind Myth and Moss, and the lovely vision for her wedding was full of details she either created herself, by Dear Darling Weddings, or as part of their creative duo The Darling Myth. Taylor wanted a colorful, lush statement of a cake topper, and I enjoyed creating a crescent-shaped design with an ombre, or color-gradient, effect. It was all captured beautifully by L.A. Birdie Photography too.

This topper was created off-site in the studio and then the pre-made piece was placed on the cake (with a protective paper liner) during setup. This makes it easier for the caterer to cut and use the whole cake without contamination from flowers, or the hassle of pulling them out of the frosting–especially important in this case because it is a smaller cake.

Final thoughts about cake flowers:

–When you’re planning your cake decorations, you have a few options: 1) your baker will place fresh or sugar flowers on the cake and then deliver it 2) the baker will deliver the cake and then decorate it with flowers purchased from the florist or 3) the baker will deliver the cake and the florist will decorate it with fresh flowers. The cakes featured in this post were decorated by Violet Floral Designs.

–It’s easier to plan the flowers you’d like on your cake after having a cake size and design finalized, so during the initial process of planning and booking your flowers I’d recommend leaving cake flowers in your quote as a placeholder until closer to the big day. (Haven’t booked your 2020 wedding with us yet? Contact us here to get started!)

–Flowers should not be directly inserted into any portion of a cake that will be eaten, especially imported flowers or poisonous flowers (I’m looking at you, ranunculus). Typically I use straws, paper liners, and stem wraps to protect cakes from contamination.

Thanks for checking out this post about one of my favorite subjects: fresh cake flowers! To learn more about our wedding services at Violet Floral Designs, click here, or check out more of our work over in our Portfolio.

Vining Greenery and Lush Color: Travis and Elise – Silk Mill Wedding

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Photo by Lindsey Paradiso Photography – Inn at the Old Silk Mill; Fredericksburg, Virginia

Time to celebrate Elise and Travis, their wedding, and their new marriage!

Elise is a friend of mine from graduate school, and I was so excited to contribute flowers for her wedding to Travis. Because I know Elise it feels a little odd to jot down a glib synopsis of her wedding day: when I think about their beautiful relationship, and the joy of celebrating with them on their wedding day in March, I am still moved. When someone you care about chooses to spend their life with another person who loves them and treats them well, it’s no small thing! I’m so thankful for the relationship Elise and Travis have, and I’m excited to share a little glimpse into their wedding today, thanks to the beautiful work of Lindsey Paradiso Photography.

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Elise and Travis were married at the Inn at the Old Silk Mill, in Fredericksburg, Virginia, a gorgeous wedding venue with a historic, natural feel. Lots of antique mirrors and exposed brick–I was LOVING the feel of this space, which reminded me a lot of the Mt. Washington Mill Dye House here at home in Baltimore. For the Jewish wedding ceremony, Travis built a beautiful birch chuppah and set it up himself the morning of the wedding. The vision for the ceremony design, which came about through discussions with Elise, was to create a design that felt organic and as if it were reaching into the whole ceremony space, connecting the guests to what was taking place. To achieve this feeling our team draped smilax vine all over the chuppah, on the fabric drape behind the ceremony area, on chairs in the front row, and on the floor near the ceremony. Smilax is one of my favorite foliages to use for installations like this at weddings, because it feels so airy but lush at the same time.

Elise chose bridesmaids’ dresses in a lovely “Chianti” color from David’s Bridal, and the flowers blended rich wine and oxblood colors with white, mauve, and blue. Elise’s spring bouquet featured mauve “pixie dust” ranunculus,  white anemones, wine-colored lisianthus, astilbe, garden roses, thistles, tweedia, and muscari (or grape hyacinth). I loved the mixture of sweetness and mood that was at play in these flowers.

It was such a treat to think through the details of this wedding with Elise, who is so thoughtful and creative, with a great sense of style. I love talking through the vision for the wedding with my clients, because hearing the details of what is important to them and how they want their wedding to feel really allows me to bring that vision to life in the flowers. This is one of the joys of custom floral design, for me: engaging the thought and intention that goes into creating something that will speak to my clients and feel just right for their wedding.

I want to thank Elise and Travis for entrusting me with their wedding flowers and including me in their celebrations. And also, thanks to the other vendors at this wedding, who were absolutely amazing to work with:

VENDOR TEAM

Venue: Inn at the Old Silk Mill – Fredericksburg, Virginia

Photography: Lindsey Paradiso

Cake: Classically Cakes

Florist: Violet Floral Designs – Maryland Wedding Florist

If you are interested in custom floral design for your wedding from Violet Floral Designs, reach out to violetfloraldesigns@gmail.com, read more about our wedding services or contact us through the Wedding Inquiry form.

Vintage Vibes – Love for All – Local Blooms: Our Core Values at Violet Floral Designs

View More: http://katherineelizabethphotography.pass.us/madeinmaryland
By Katherine Elizabeth Photography

 

Today on the blog, I wanted to share a little more about the core values of Violet Floral Designs. This last week of June (Pride Month) also happens to be American Flowers Week, so it feels like a very appropriate time! So, if you will, here is our little manifesto:

VINTAGE VIBES:

While the floral designs for your wedding should feel unique and fresh, we want everything that goes out the door to feel timeless and romantic, too. Whether it’s a creamy garden rose that’s opening perfectly, a piece of lace from your mother’s wedding dress wrapped around your bouquet, a collection of amber glass bud vases, or a hint of antique lavender; we are all about those hints of timelessness. Our favorite vintage-y detail? A modern take on the cascading bridal bouquet.

LOVE FOR ALL:

Violet Floral Designs gladly works with and embraces all couples, and discrimination of any kind is not a thing around here. Weddings are for everyone who wants them, and you are welcomed and celebrated! This means we’re committed to making sure this business serves all couples well. It also means we only choose to participate in styled + editorial shoots which portray diverse couples and include wedding vendors with diverse backgrounds. (If you want to know why this is so important to us, please ask–happy to talk about it more!)

LOCAL BLOOMS:

Around here we love local flowers and local farms, and believe a commitment to sourcing as many flowers as possible from local growers is crucial to the future of cut flowers. So far in 2019, 47% of the flowers purchased for our designs were grown locally in Maryland, and we hope to grow that number in the future! And committing to stretch and educate ourselves on more sustainable floristry practices is a big part of this, too. We’re committing to using sustainable, reusable design tools, avoiding environmentally-unfriendly floral foam, and promoting the use and reuse of rental items at weddings.

 

Our core values are the heart of our business, and it’s important to us to serve our clients, our community, and our environment with integrity. We’d love to share more with you about why these values are important to us–feel free to reach out at violetfloraldesigns@gmail.com if you’d like to learn more about what we do and why. And if you have a wedding coming up, we’d love to talk to you! Find our inquiry form for weddings here.

 

Much love–

Mallory

Laid-Back Winter Wedding at the Mt. Washington Mill Dye House

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Mt Washington Mill Dye House Wedding: Photographed by Alicia Wiley Photography

I won’t lie, I am SO excited to share about this beautiful wedding on the blog today. The Mt. Washington Mill Dye House, an absolutely exquisite space for weddings in Baltimore, was the perfect location for Sofia and Dan’s December wedding, which was as classy and laid-back as they are! Before heading to the Dye House, Sofia and Dan took photos at Sagamore Pendry Hotel in Fells Point, Baltimore, where the wedding party got ready… and they’re seriously amazing. (Photos by the one-in-a-million Alicia Wiley.)

The floral designs featured white playa blanca roses, burgundy winter peonies, and unique foliage. Sofia’s all-white bridal bouquet was created using white roses and spray roses, ranunculus, and sweet peas. The couple chose to have their ceremony arch moved behind their seats at the head table during the reception.

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Alicia Wiley Photography

Vendor Team:

Venue: The Mt. Washington Mill Dye House; dyehouseevents.com

Photography: Alicia Wiley Photography; aliciawiley.com

Flowers: Violet Floral Designs

Catering and Cake: Copper Kitchen; copperkitchenmd.com

Rentals: Select Event Group; www.selecteventgroup.com

Linens: Table Toppers MD; Table Toppers (Facebook)

DJ: The Collective DJs; mycooldj.com

Lighting: Event Dynamics; www.eventdynamics.net

Wedding Party Photos at Sagamore Pendry Baltimore

Romantic Flowers for an Industrial-Chic Wedding Venue

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Today I wanted to share a little bit about Arielle and Nick’s D.C. wedding! Arielle is a wedding planner (Summer & Co Events: https://www.summercoevents.com/) who I adore working with, and I was so honored to contribute flowers when it was her turn to get married. To accent the artistic, industrial space at Long View Gallery, Arielle chose richly textured florals and long eucalyptus garlands for her wedding.

Garlands have a way of making reception tables feel more intimate, and they look great in industrial spaces. The garlands for this wedding had some special additions, like interspersed roses and thistles, and I loved how the dove grey taper candles added to the cozy and chic ambiance of the room.

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These bouquets were full of texture and unusual accent flowers, such as navy privet berries and white thistles. I loved the way the softness of the roses and dahlias played off of the unique textural accents.

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Eucalyptus table garlands with added floral accents in an industrial chic wedding venue. Photo by Casey Crowe Taylor

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The setup at Long View Gallery. Photo by Casey Crowe Taylor

The amazing vendors who contributed to Arielle and Nick’s wedding:

Venue: Long View Gallery, Washington, D.C. https://www.longviewgallerydc.com/

Photography: Casey Crowe Taylor https://caseycrowetaylor.com/

Catering: Well Dunn Catering www.welldunn.com

DJ: DJ Chizzau

Makeup: Erica Basha Bridal http://www.ericabashamua.com/

Hair: Fiddleheads DC http://fiddleheadsdc.com/

Event Lighting and Draping: 27 Studios https://www.27studiosav.com/

MJM Events and Staffing https://www.mjmeventstaffing.net/

Cake: Baked and Wired DC https://bakedandwired.com/

A City Winter Wedding with Burgundy, Peach, and Lots of Greenery – Violet Floral Designs – Baltimore Wedding Florist

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Photo by Tricia Notte Images

Most of the weddings we do at Violet Floral Designs are in Baltimore or surrounding areas, but sometimes we like to go on an adventure! Kelly and Jason’s city wedding at the insanely cool Front and Palmer in Philadelphia was so much fun. At the wedding, the Temple University marching band and the couple’s amazing dog made appearances, and the photos taken by Tricia Notte Images (tricianotte.com) in the Philadelphia City Center blew me away. I loved that this wedding was so full of personality and fun, and even from behind the scenes it was obvious that this day was resonating with love, meaning, and joy for the couple and their friends and family.

Burgundy and peach might be one of my favorite color combinations for fall and winter wedding flowers, and Kelly’s bouquet featured burgundy winter peonies, peach Juliet garden roses, anemones with navy centers, and navy privet berries. Lots of unique accent flowers and textural elements added interest to this bouquet: like thistles, astrantia, and willowy burgundy foliage. Our copper metallic arch rental also made an outing, and I loved the way the simplicity of the arch worked with the fabulous lights and backdrop in Front + Palmer’s ceremony space. We also added a little bit of wild smilax greenery to the ceiling, framing the dance floor and ceremony space. Smilax vine also adorned the long tables, along with lots of candlelight from eclectic and fun mixed candlesticks and votives.

The following amazing vendors were part of Kelly and Jason’s wedding day:

Venue: Front and Palmer in Philadelphia, PA: www.frontandpalmer.com

Hair and Makeup by Onlo Beauty: www.onlobeauty.com

Photography by www.tricianotte.com

An Amazing 2018

What a year, friends! 2018 was eventful to say the least, between flowering 20 weddings and 3 events, OUR August wedding, moving, and turning this little floral studio into my full-time job! This work is truly my pride and joy, and it’s been a really exciting year of learning, growing, and designing! Big thanks to all of the couples who chose me as your florist this year–I loved every minute of working with all of you. And most of all I have to thank my wonderful husband, for believing that this could be a thriving business, and for assisting with tons of weddings as we got things off the ground.

As I reflect on this past year, I wanted to share some of the moments this year I am most proud of!

View More: http://katherineelizabethphotography.pass.us/baltimore-spring-romance-shoot-4518
A spring cherry blossom-inspired bridal shoot put together by Katherine Elizabeth Photography captured the trees in Sherwood Gardens in full bloom.  I had the honor of contributing a bouquet to this lovely shoot! C’yana’s bouquet was created with eucalyptus and lush pink blooms with foraged blossoming branches and magnolia, and I loved the way the vibrant pink shades brought out the richness of her silver gown.

Contributing Vendors:

Planning and Photography by Katherine Elizabeth Photography 

Assisted by Emily Brianne Photography

Jewelry by J’Adorn Designs

Hair and Makeup by Silver Immersion,

Model C’yana Tavae,

Rentals from East Vintage Charm

Silk Ribbon from A RIbbon’s Nest

Photos by Katherine Zell Photography: http://www.katherinezellphoto.com/

K+A’s lovely wedding at the Stone Mill Inn in York, Pennsylvania was so much fun: from the lush, colorful bouquets, to the delicate greenery hung from the reception tent, to the staked bottles full of flowers lining the ceremony aisles, not a detail was missing.

I guess there was also that one time I got married…

All told, I kept it relatively simple with my flowers in order to spend time with family and friends during my wedding weekend. (Another reason not to DIY your wedding flowers.) For my bouquet, I was so excited to mix my favorite peach roses with unique local blooms from Butterbee Farm, Hillen Homestead, and Clear Ridge Farm. August is maybe my favorite time of year for local flowers, like lisianthus, dahlias, cosmos, scabiosa, and viburnum berries!

Thank you so much to the wonderful vendors who made our wedding happen despite absolutely horrendous thunderstorms.

Photography by Katherine Elizabeth Photography 

Hair and Makeup by Silver Immersion,

Venue and Catering by Whitehouse Caterers at Overhills Mansion: www.overhillsmansion.com

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This fall I took my business full-time, and I won’t lie, it was a wild ride.  It was such a busy and exciting season! In October I designed for seven weddings, and the one that felt most vibrantly like fall was the last one of the month, for Kaitlyn and James. I loved the rich autumn colors of peach, burgundy, orange, and rust red, and the delicate flower crowns the bride and her bridesmaids wore.

Photos by Mary Katherine Photography: Mary Katherine Photo

Reception at Piney Branch Golf Club

Another really fun wedding from this year took us to Philadelphia. At Kelly and Jason’s wedding at Front and Palmer, we set up our copper metallic arch and loaded it up with bright blooms in peach and burgundy. Front and Palmer’s space is the perfect mix of fun and industrial, and for Kelly’s December wedding it was filled with candlelight and smilax greenery.  So grateful for the cool places this industry takes me sometimes, and the wonderful people I get to cross paths with.

Excited to share more soon about this fun day, and the copper arch, which is available to rent for 2019 weddings!

Photo of the lovely couple by Tricia Notte Images

I adored all of this year’s weddings and couples so much that it’s hard not to continue, but thanks for checking out this overview of 2018 at Violet Floral Designs. I can hardly believe that 2019 is just about here: we will start our weddings again in March with a growing team, new rentals, and renewed energy for this work. If you’re planning your 2019 wedding, please inquire now so we can get your date on the calendar!

Love and best wishes to all as we embark on a new year!

Cheers—

Mallory Jones Wilson

Violet Floral Designs of Baltimore LLC

How to Order Wedding Flowers

If you want the what, when, and how of booking your wedding flowers with Violet Floral Designs, here’s some more information about working with me! From booking your date, order changes, to contracts, and more, the nitty-gritty details are right here.

Planning and Ordering Wedding Flowers

When do I need to select a florist?

6-12 Months Before Your Wedding. This depends on the time of year you’re getting married. Several of my June and September clients for next year contacted me more than a year in advance of their wedding–dates book very quickly in those popular months to get married in Maryland. May and October weddings book up next. If you’re planning a wedding that isn’t in those months, you can most likely book your florals six months before your wedding.

Check the availability of your date by filling out this quick Interest Form or emailing violetfloraldesigns@gmail.com.

What do I need to know before I reach out?

As a florist, this is the information I need in order to start putting together a floral package that suits you and your wedding: Your wedding date and location, the basic size of your wedding, and some details about the colors and inspiration you love. While it’s okay not to be entirely sure of your bridesmaids’ dress colors or the number of reception tables you’ll have, having a general sense of what your wedding is going to be like is going to help a lot during our conversation.

Let’s chat!

After you fill out the contact form, I’ll reach out to you within 24-48 hours and confirm whether your date is available. We’ll set up a time to consult, and I’ll give you a short form to fill out about your wedding so I have some more information about your wedding before we meet. During the consult, we’ll talk about your wedding, the flowers you like, and basic pricing.

Reviewing Your Proposal

Within five business days after your consult, I’ll send you a proposal for your flowers which will contain detailed pricing information and notes on the flowers and style we discussed. This way you can review it and think over the details before booking. When I send your proposal over via email, I also put a temporary hold in my calendar for your date. The hold lasts two weeks so you’ll have plenty of time to make your decision and you don’t have to wonder if somebody else is going to book your date during that window.

During this time, you can reach out to me by phone or email to discuss details of the proposal, or review details of the contract.

Ready to Book?

You’ll submit the signed contract, along with a 25% deposit. When you sign your contract and book me as your florist, the details of your floral order aren’t written in stone. It’s okay to contact me anytime in the months before your wedding to make creative changes, tweak the numbers, talk through details, or add in new colors.

Then what?

Six to eight weeks before your wedding, I’ll get back in touch with you to review your order and make sure everything still looks good. This is a good time to make sure you have enough corsages and boutonnieres, your wedding party numbers are accurate, and that I have an updated table count from you. I ask that you finalize these numbers with me four weeks before your wedding so I can accurately invoice you for your 75% balance (that’s due three weeks out from your event.) I’ll also request contact information for your venue, wedding coordinator if you have one, and a member of your wedding party, so I can set up a timeline for delivery and setup.

The Best Part?  Your Wedding Day.

While you’re finishing up final preparations and starting the celebrations of your wedding weekend, I am hand-picking your blooms at local farms and wholesalers, designing your bouquets and arrangements in my studio, and making sure every last detail is perfect. I’ll coordinate with your planner, bridal party, or venue for delivery (one less thing to bother you with!) and when I deliver your flowers to you on your big day, I’m thrilled because I know I’ve done everything I can to ensure I’ve brought your vision to life. I hope you’ll be thrilled, too!

Planning your Maryland wedding and ready to check FLOWERS off the list?  Send a note right here to get started.